Twitch: The Live-Video Streaming platform has gained popularity these days thanks to Pokémon and ASMR
Twitch is an Amazon subsidiary. It has been recognized by gamers as a leading streaming platform in the world today. For those who are unanointed, Twitch is an online video streaming service. It also offers many other special functions.
In 2011, when video streaming service was not yet developed, Twitch was considered as a “channel”. Like "Let’s Plays" or walkthroughs, this channel focused on game streaming and allowed viewers to watch e-Sports matches. Viewers watched gamers play video games directly through the titles thanks to this service. At this point, Twitch was a small branch of the general-interest streaming service named Justin.tv.
Today, Twitch has many traits like Youtube stars. It offers thousands of creative videos, music broadcasts and "in real life" streams.
By October 2013, Twitch attracted 45 million people to watch online video streams. Two months later, just behind the giants such as Netflix, Google, and Apple, Twitch had the 4th largest Internet traffic in the United States. Twitch achieved the aforementioned successes although it was known as a spin-off of Justin.tv streaming service.
Speaking of Justin.tv,all of its resources weremerged for Twitch, not any other content portfolio or initiatives. Before closing in August, Justin.tv was renamed Twitch Interactive. In the same month when Twitch Interactive replaced Justin.vn, the company was bought by Amazon for an astonishing price of $ 970 million.
In a leading commercial event for the video game industry called Electronic Entertainment Expo (E3). Twitch became the official live-video streaming platform.Previous successes helped Twitch become the leading service and more and more popular among young people.
One year later, Twitch was proud to announce that it attracted 100 million viewersper month. Besides, streaming content was produced by 1.5 million broadcasters. It allowed viewers to freely choose their favorite content.
By 2017 in the United States, Twitch had become the leading live-streaming service for video games.This helped Twitch surpassedYoutube Gaming. It not only attracted a lot of gamers but also mainstream viewers (also known as non-gamers).
In February 2014, a breakthrough for Twitch happened and what was the reason? It could not be said that it was all due to the birth of Pokémon, but also based on the popular franchise. This has helped Twitch become a giant in the live-video streaming industry.
Twitch Plays Pokémon: The way the mainstream was invaded by the service
You may have heard of Twitch for the first time thanks to the popularity and widespread of Twitch Plays Pokémon.Thanks to the development of the gamecontrol system by translating chat commands, Twitch Plays Pokémon is a live stream showing the massive effort to play through the Pokémon Red Version.
The first role-playing games were created by Nintendo in 1998. They were Pokémon Red Version and Pokémon Blue Version, which were intended for Game Boy (or Game Boy Color).
These first Pokémon games were the best-selling role-playing games of all time in 2009. In the same year, Guinness Book of World Records recorded this achievement of Nintendo.In the late 90s and early 2000s, Pokemonwas the most popular game, which swept around the world and no one was unaware of it.
In the game, the player plays as a young Pokémon trainer, who going around and catching strange creatures. After that, this coach will force them to compete with the creatures of other coaches. This allows the Pokémon in your team will level up and learn new skills.
The opponents of Pokémon trainers are Gym Leaders. The main character's task is to defeat these foes to earn the badge. After collecting all eight badges, players have the right to access to "Pokémon League". This is a place where the trainers who have completed the mission are gathered and they are considered to be eligible to be a Pokémon Master.Because there are 150 unique types of Pokémon to collect and train, it attracts tons of gamers. Overall, it is a fairly simple game with lots of replay value. The reason Twitch became popular and well known is due to the relentless effort of thousands of game lovers. Pokémon becomes the first choice for live-streaming because it is accessible, addictive and popular.
Mid-February saw a dramatic increase in the number of Twitch viewers. The channel increased to more than 6.5 million total views. At any given time, about 60,000 or 70,000 people were watching live streams. There was about 10% of viewers take part in the game by entering the command.Matthew DiPietro was Twitch's vice president of marketing. He stated that the success of the Twitch Plays Pokémon had far exceeded the original intention of its creator.
This game represented the first video game genre to be both entertaining and creative. This game represented the first video game genre to be both entertaining and creative.DiPietro said that "An entertainment hybrid custom was created by a combination of video games, video streaming and player interaction directly in the game. The TV station created a new means of entertainment for the Twitch community".“It will become a new concept in the future thanks to the immediate evidence, which is expected by everyone”. In social experiments conducted, 55 million views were recorded. Moreover, an estimated 1.16 million people participated in this game. Not to mention that a religion of its own was even formed.
ESportsWere Rebuilt By Twitch
A platform dedicated to broadcasting esports has been developed. This is because live streams are increasingly attracting audiences such as Twitch Plays Pokémon. Besides, the innovation of other factors such as traditional guides, the difficulty level of the game, game speed, ... also contributed to the success of this platform. It combined with the success of Twitch to develop this platform. The eSports teams Evil Geniuses and Alliance, which was owned by an organization called GoodGame Agency.
At the end of 2014, it was purchased by Twitch. Blizzard Entertainment signed a 2-year contract with Twitch in 2017. Thus, Twitch acted as the only broadcaster in their eSports tournaments. An eSports tournament was held to dedicated to the famous Blizzard Overwatch FPS team. Its name was Overwatch League. In that event, Twitch also became the exclusive announcer.
Online video-gaming communities have also been invested by Twitch. This is becauseof the development of outstanding features. By acquiring Curse, if viewers click on purchase links on streamers' channels, streamers will receive a commission through Twitch. On Amazon Blacksmith videos, they allow streamers to display products related to their videos.
Twitch allows viewers to support streamer money via a microtransaction, also known as "Cheering"- a form of emoticons purchased by viewers. Twitch gives users more access to games, channels that might interest them and internal search features by acquiring the Internet Games Database (IGDb).
Twitch has become YouTube's true competitor by investing in its communities and personalities. Besides, it also attracts millions of users because of its user-friendly interface as well as features. That helps streamers get financial income. DrLupo, Lirik, and TimTheTatman are Twitch's top streamers. They have signed a long-term contract with Twitch since December 2019 to ensure a stable viewership, with a total of 10.36 million followers.
Overwatching on Twitch:Unlike Anything
In nightclubs and festivals, Twitch has started broadcasting live music concerts. Meanwhile, popular games like Overwatch, Fortnite and Dota 2 received hundreds of millions of hours by game lovers. Bob Ross's The Joy of Painting and the marathons race Neighborhood of Mister Rogers are in the "creative" genre that dedicated to displaying works of art. Broadcasters make video blogs about their daily life, and this category is under the "IRL" category.
The followers can freely search for sounds that help them feel relaxed through the dedicated ASMR (autonomous sensory meridian response) channel. Therefore, ASMR broadcaster videos of MaryJLeeee attracted up to 10 million views. It is also because the videos of this genre were so popular and attractive. Inspired by Korean gamers having meals alternating between live game broadcasts, Twitch established a channel called "Social eating" in 2016.
Back in the beginning, "twitch gameplay" inspired the streaming platform, so its name was taken from this game genre.This game category is the complete opposite of turn-based games. It does not attract the active participation of players that this game scenario only tests their response time.This game category is the complete opposite of turn-based games. It does not attract the active participation of players that this game scenario only tests their response time.
Twitch was groundbreaking to develop into a niche service, not just known as an esports service at the time it was created.We have to admit that Twitch has made the right development and achieved great achievements. As of May 2018, Twitch owns a huge number of broadcasters, up to 2.2 million and the number of users is 15 million per month.